How might we create a better moving experience: Part 2

Diving deeper into user research

Link here to Part 1, when I realized I was becoming a semi-pro mover.

How would I go about gathering user research data to craft some solutions? Thanks to the summer moving season and recent pandemic-related moves, I’ll be able to source a handful of first-hand accounts and user interviews. Below I’ll describe the user interview plan and script I’ll use.

User Research Plan

Objective: Understand user needs, goals, motivations, and frustrations during the moving process

Environment: Remotely, using teleconferencing

Audience: Individuals who have moved in the last 6 months — 1 year

Time: 30 minutes

Interview Script

[Exchange greetings and become acquainted]

Thank you for agreeing to chat with me! I’m in the process of designing a hypothetical product to help people who are moving between homes or apartments. As someone who moved fairly recently, I’d love to hear about your experience and ask you some questions. How does that sound?

[Allow interviewee to answer]

Great! Let’s jump right in.

1. Could you tell me about your last moving experience? Where were you moving from, and where to?
2. How long before your move out date did you begin packing/preparing?
3. What kinds of activities or tasks did you have to complete before, during, and after the move?
4. How did you keep track of what you needed to complete?
5. How did you transport your belongings? What kinds of tools did you use?
6. Can you tell me about your unpacking process?
7. How did you feel throughout the process (before, during, and after)?
8. What was the most frustrating part of this move? Why?
9. How often have you moved, and how many moves have you been responsible for?
10. Thinking about your last move, what would you have done differently?

That’s all the questions I have for you! Do you have any questions or comments for me?

Thank you so much for your time! I really appreciate your thoughts and insights.

Stay tuned for more research insights from the Untitled Moving Product series!