Coupon Codes and Checkout Woes

Photo by rupixen.com on Unsplash
  1. Given that not all users will have a coupon code, how could I integrate this in a way that wasn’t distracting, but also easy to find for users who do need it
  2. Business objective: capture users’ credit card information so that they don’t experience an interruption of service when the coupon code expires.

Option 1: Alongside Credit Card Information

Option 2: Separate Checkout and Payment Pages

Checkout summary, then the hard part: credit card details

Where to go from here?

Personally, I think option 2 makes more sense — while it does add an additional screen into the flow, it allows users to see exactly what they’re getting and pause before committing to the purchase. Now, it’s up to the stakeholders and developers. Let’s see what they think!

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